| Business Communication |
Personal Contact Makes Good Business Relationships
Business prospects often have several choices of companies and individuals who offer the very same product or service. When all things are equal, who will get the prospect's business? The answer is that the prospect will choose to do business with the person or business that connects with him on a personal basis; the one that seems to appreciate him. Sending a personal note or card can help to set you apart from the others who are seeking to get the prospect’s business.
Retain Good Clients
Diane Sweat understands the challenges of running a small business and keeping in touch with customers. She can show you how to save time connecting with your clients and prospects, while still making a personal contact using a system developed specifically for your needs. Click here to start improving your customer retention program, prospect follow-ups, and new customer contacts today. |
With all of the ways that we have to communicate with one another today, it seems that personal communication has become a rarity, especially in business. With everyone else sending messages via email, a business person who is thoughtful enough to send a personal note or card will really stand out in the minds of clients and prospects alike.
It’s also generally easier and less expensive to retain good clients than it is to be constantly trying to replace them. A study, conducted by the Technical Assistance Research Project in Washington DC, found that 68% of customer defections come as a result of 'perceived indifference.' When you really care about your business and your customers, the notes you send can help to convey your genuine concern.